F L A S H

Macromedia Flash is the key to designing and delivering low-bandwidth animations, presentations, and Web sites. It offers scripting capabilities and server-side connectivity for creating engaging applications, Web interfaces, and training courses.

Once the content is created, 98.3 percent of the online audience will be able to view it with the Macromedia Flash Player.

As the name implies Flash provides major impact through sound, animation and interactivity that cannot be duplicated using any other technology.

The main advantage is extremely small file sizes that load quickly on the web. The other is the ability to create more compelling user environments. This makes it a great tool for grabbing the user's attention and holding it.